1/28/13

The Axe commercial "Make Love Not War" is about 4 people, two of which are dictators, one is a tank operator, and the other one is a regular soldier. They all start out committing acts of war, they are about to to something terrible. Then later on while they proceeded with the acts of war they were committing, they actually were committing "love acts". They did something romantic with the they acts of war, like how one of the dictators made it seem he was about to launch missiles, when he actually shot fireworks for his wife . From this I think love is more powerful that war and many other things.

For example the middle eastern dictator, was going to launch missiles to god knows where. Everyone in the room with him knew it was an act of war, they all knew it was going to be a horrible act. Instead, since his wife was sitting next to him, he launches fireworks that made heart shapes for his wife, they then took each others hand, you could see their very powerful love. This shows that love is more powerful than war, instead of committing a horrifying war act, he committed a loving, romantic act.

Another example is when the soldier operating a tank rolled into a town in ruins. His job is to destroy the town, people are running for their lives, screaming, but one women doesn't. She drops her grocery bags and stands in front of the tank with a face of rebellion determination. The soldier gets out of the tank, the women calls his name, it turns out they know each other, they run to each other and hug. Instead of doing hep is job of Committing an act of war and killing many people, he risks his job for love. The Axe "Make Love Not War"'is a very powerful commercial, it shows that love is more powerful than war. It tells you to make love, not war.